VIOLANTE joins forces with the anti-bullying initiative “Be Cool Be Nice”.
In support of cyber anti-bullying movement ‘Be Cool Be Nice’, VIOLANTE debuts as the youngest fashion brand to join the movement with a dedicated sweatshirt and beanie.
BE COOL BE NICE® (BCBN) is a global movement sparked by one teen’s struggle with bullying and flamed by the staggering fact that one in five young people will be a victim of cyber bullying. Adopted by celebrities, style icons, artists, and leaders around the world, BCBN has grown from a rallying cry into a multi-media collaboration to encourage the use of social media in a positive and proactive way and to advocate good manners and civility on and offline.
VIOLANTE x Be Cool Be Nice
Be Cool Be Nice launched with Willow Smith and Kendall Jenner on the covers of Garage magazine in an unprecedented Snapchat collaboration. Be Cool Be Nice beautifully advocates kindness, good manners and civility and encourages us all to interact and use social media in a positive way so we “check it before we wreck it”.
“I aim to treat others as I want to be treated.”
Kendall Jenner and Willow Smith on the cover of GARAGE MAGAZINE to support Be Cool Be Nice
Cara Delevigne wearing MARC JACOBS x Be Cool Be Nice
Neville Jacobs wearing MARC JACOBS x Be Cool Be Nice
Dean & Dan wearing their DSQUARED2 x Be Cool Be Nice
Iza Goulart wearing DSQUARED2 x Be Cool Be Nice
“This has been an incredible opportunity to share values of a lifetime and support an important cause of our generation with positivity and determination.”
Salvo Nicosia wearing VIOLANTE x Be Cool Be Nice
Adwoa Aboah wearing VIOLANTE x Be Cool Be Nice
Jacqueline Fernandez wearing VIOLANTE x Be Cool Be Nice
Claudia Barilla wearing VIOLANTE x Be Cool Be Nice
The “Be Cool Be Nice” sweatshirt and beanie are realised mixing white details from Violante’s paintings and light gold embroidery. The capsule is marked with a special “Be Cool Be Nice” label and the silver bear, official logo of the movement developed by Marc Newson.
Be Cool Be Nice Hardcover
Violante at the Bookmarc Store in New York for the launch of the Be Cool Be Nice book
Be Cool Be Nice social campaign
VIOLANTE designs are featured in the BCNB book contributing together with many from the fashion world, including Marc Jacobs, Burberry, Pat McGrath, DSquared2 and Emilio Pucci.
For all ages, the BCBN book features artwork and thoughtful messaging on every page from an impressive list of contributors who have joined the cause. Lenny Kravitz’ NYC based design studio, Kravitz Design, provided creative direction. Famed industrial designer Marc Newson helmed the cover illustration.
Kindness is always in style. Join the movement.
#violantexbecoolbenice #becoolbenice #bcbn