Kindness is always in style, join the movement


VIOLANTE joins forces with the anti-bullying initiative “Be Cool Be Nice”.

In support of cyber anti-bullying movement ‘Be Cool Be Nice’, VIOLANTE debuts as the youngest fashion brand to join the movement with a dedicated sweatshirt and beanie.

BE COOL BE NICE® (BCBN) is a global movement sparked by one teen’s struggle with bullying and flamed by the staggering fact that one in five young people will be a victim of cyber bullying. Adopted by celebrities, style icons, artists, and leaders around the world, BCBN has grown from a rallying cry into a multi-media collaboration to encourage the use of social media in a positive and proactive way and to advocate good manners and civility on and offline.

violante x be cool be nice campaign model liza martynchik

VIOLANTE x Be Cool Be Nice

Be Cool Be Nice launched with Willow Smith and Kendall Jenner on the covers of Garage magazine in an unprecedented Snapchat collaboration. Be Cool Be Nice beautifully advocates kindness, good manners and civility and encourages us all to interact and use social media in a positive way so we “check it before we wreck it”.

“I aim to treat others as I want to be treated.”

garage magazine cover willow smith kendal jenner be cool be nice

Kendall Jenner and Willow Smith on the cover of GARAGE MAGAZINE to support Be Cool Be Nice

cara delevigne wearing be cool be nice black tshirt instagram

Cara Delevigne wearing MARC JACOBS x Be Cool Be Nice

Neville Jacobs BE COOL BE NICE marc jacobs dog

Neville Jacobs wearing MARC JACOBS x Be Cool Be Nice

dean dan dsquared be cool be nice milan event ceresio 7

Dean & Dan wearing their DSQUARED2 x Be Cool Be Nice

iza goulart wearing be cool be nice x dsquared sao paulo

Iza Goulart wearing DSQUARED2 x Be Cool Be Nice

“This has been an incredible opportunity to share values of a lifetime and support an important cause of our generation with positivity and determination.”

salvo nicosia the bearded publicist karla otto be cool be nice x VIOLANTE

Salvo Nicosia wearing VIOLANTE x Be Cool Be Nice

Adwoa Aboah BE COOL BE NICE X VIOLANTE fashion show backstage spotted

Adwoa Aboah wearing VIOLANTE x Be Cool Be Nice

jacqueline fernandez be cool be nice violante collaboration sweater

Jacqueline Fernandez wearing VIOLANTE x Be Cool Be Nice

bella calliva wearing be cool be nice x violante sweater

Claudia Barilla wearing VIOLANTE x Be Cool Be Nice

The “Be Cool Be Nice” sweatshirt and beanie are realised mixing white details from Violante’s paintings and light gold embroidery. The capsule is marked with a special “Be Cool Be Nice” label and the silver bear, official logo of the movement developed by Marc Newson.

be cool be nice book collaboration graphic shop on amazon

Be Cool Be Nice Hardcover

Violante Nessi bookmarc be cool be nice presentation book nyc

Violante at the Bookmarc Store in New York for the launch of the Be Cool Be Nice book

be cool be nice campaign graphic book

Be Cool Be Nice social campaign

VIOLANTE designs are featured in the BCNB book contributing together with many from the fashion world, including Marc Jacobs, Burberry, Pat McGrath, DSquared2 and Emilio Pucci.

For all ages, the BCBN book features artwork and thoughtful messaging on every page from an impressive list of contributors who have joined the cause. Lenny Kravitz’ NYC based design studio, Kravitz Design, provided creative direction. Famed industrial designer Marc Newson helmed the cover illustration.

Kindness is always in style. Join the movement.


#violantexbecoolbenice #becoolbenice #bcbn

In this story: Be Cool Be Nice , Garage MagazineDsquared2